Blog
Dec 12, 2025
The global retail media market is growing rapidly, driven by digitalisation
The global retail media market is growing rapidly, driven by digitalisation
The global retail media market is growing rapidly, driven by digitalisation
Dmytro Smolanov, CEO and Founder of Identity Invest Group, in an interview with the Retail Association of Ukraine
Dmytro Smolanov, CEO and Founder of Identity Invest Group, in an interview with the Retail Association of Ukraine
Dmytro Smolanov, CEO and Founder of Identity Invest Group, in an interview with the Retail Association of Ukraine
๐ Retail Media today is no longer optional
โ it is the new reality of retail.
๐ According to WARC, the global retail media market will reach $174.9bn in 2025 and exceed $200bn by 2027. However, turning this potential into scalable media revenue requires more than ambition โ it demands a deep understanding of how the market works in practice ๐ค
๐๏ธ Speaking with the Retail Association of Ukraine, our CEO and Founder of Identity Invest Group, Dmytro Smolanov, shared insights drawn from 20 years of hands-on experience, covering:
๐น how digital in-store creates points of interaction where retailer interests meet real consumer needs;
๐น how, in the era of AI ๐ค and bots in online advertising, digital in-store reconnects brands with real people and helps balance marketing mixes;
๐น how the psychology of choice ๐ง is shaping the future of offline retail;
๐น how digital in-store strengthens communication in times of crisis;
๐น and how retailers can build their own media networks independently ๐๏ธ;
๐ As always, the analysis is grounded in global research, viewed through the lens of Ukrainian realities โ war, power outages and economic instability.
โ With a clear and honest answer to the key question: is investing in digital in-store within physical retail spaces in Ukraine truly justified today?
What really lies behind the Retail Media boom โ read the full interview ๐
https://rau.ua/news/dmytro-smolanov-svitovyyi-rynok-retail-media/
๐ Retail Media today is no longer optional
โ it is the new reality of retail.
๐ According to WARC, the global retail media market will reach $174.9bn in 2025 and exceed $200bn by 2027. However, turning this potential into scalable media revenue requires more than ambition โ it demands a deep understanding of how the market works in practice ๐ค
๐๏ธ Speaking with the Retail Association of Ukraine, our CEO and Founder of Identity Invest Group, Dmytro Smolanov, shared insights drawn from 20 years of hands-on experience, covering:
๐น how digital in-store creates points of interaction where retailer interests meet real consumer needs;
๐น how, in the era of AI ๐ค and bots in online advertising, digital in-store reconnects brands with real people and helps balance marketing mixes;
๐น how the psychology of choice ๐ง is shaping the future of offline retail;
๐น how digital in-store strengthens communication in times of crisis;
๐น and how retailers can build their own media networks independently ๐๏ธ;
๐ As always, the analysis is grounded in global research, viewed through the lens of Ukrainian realities โ war, power outages and economic instability.
โ With a clear and honest answer to the key question: is investing in digital in-store within physical retail spaces in Ukraine truly justified today?
What really lies behind the Retail Media boom โ read the full interview ๐
https://rau.ua/news/dmytro-smolanov-svitovyyi-rynok-retail-media/
