Blog
🚀 Retail Media today is no longer optional
— it is the new reality of retail.
📊 According to WARC, the global retail media market will reach $174.9bn in 2025 and exceed $200bn by 2027. However, turning this potential into scalable media revenue requires more than ambition — it demands a deep understanding of how the market works in practice 🤔
🎙️ Speaking with the Retail Association of Ukraine, our CEO and Founder of Identity Invest Group, Dmytro Smolanov, shared insights drawn from 20 years of hands-on experience, covering:
🔹 how digital in-store creates points of interaction where retailer interests meet real consumer needs;
🔹 how, in the era of AI 🤖 and bots in online advertising, digital in-store reconnects brands with real people and helps balance marketing mixes;
🔹 how the psychology of choice 🧠 is shaping the future of offline retail;
🔹 how digital in-store strengthens communication in times of crisis;
🔹 and how retailers can build their own media networks independently 🏗️;
📈 As always, the analysis is grounded in global research, viewed through the lens of Ukrainian realities — war, power outages and economic instability.
❓ With a clear and honest answer to the key question: is investing in digital in-store within physical retail spaces in Ukraine truly justified today?
What really lies behind the Retail Media boom — read the full interview 👇
https://rau.ua/news/dmytro-smolanov-svitovyyi-rynok-retail-media/
