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The Group
Our story
Our fully digitised processes enable us to provide superior media service and bespoke software solutions to partners and clients worldwide.
Fundamental Principles
Our beliefs
Priority
Clients & Partners always come first
Honesty
We operate with transparency and openness
Details
We focus on every detail
Innovations
Our approach creates a human-centred media
The Mission
Our purpose
Effective Digital Out-of-Home media agency, managing inventory & advertising campaigns
Reliable Digital Signage integrator: equipment, consulting & tech support (12/7/365)
Bespoke Digital Signage & Smart Content Management Systems (CMS) software developer
Creative AV production services for DOOH & Digital Signage
Personalised music editor for any retail or commercial space
Unique web service that connects screens with smartphones via QR-code
Build Your Own Media Network
Boost Sales Effortlessly
Capture customer attention and inspire purchases through effective Retail DOOH.
Engage Directly with Consumers
Share powerful brand content to build loyalty and strengthen connections.
Generate Passive Revenue
Convert your location into a revenue stream with engaging media solutions.
Few options for you to consider
01
Need location-based media from scratch?
We provide an end-to-end media solution from concept to implementation: equipment integration, software development, content production, sales outsourcing, broadcast management, and full tech media support from 8 am to 10 pm, 365 days a year. Worldwide.
02
Already have a Digital Signage project?
Our team is ready to conduct a full media audit of your existing media project, provide recommendations, and help you increase it's profitability.
03
Interesting in becoming a franchisee?
Are you looking to start your own DOOH media business but don't know where to begin? We have the expertise to guide you!
The People
We have always believed that any success comes from two things: people and experience. We know that great people with extensive expertise create the best products and services.
Smolanov Dima
Chief Executive Officer, Founder
Riabushchenko Roma
Legal Adviser, Partner
Shalaginov Roma
Head of Sales, Partner
Fulitka Dima
Chief Technical Officer, Partner
Tarovska Olena
Commercial Director
Khakhuda Yaroslav
Chief Technology Officer, Partner
Kuznetsov Mykhailo
Team Lead, Chief Information Officer
Nazarenko Tamila
Chief Business Development Officer
Akinina Vika
Chief Accounting Officer
Atamas Daria
General Manager
Tarasevich Ira
Music Editor, Producer
Serhiienko Katya
Special Media Projects
Blog
Shopping without a list — when the store shapes the decision, Tesco Media study
Brands often plan their strategies on the assumption that shoppers arrive with a list and simply tick items off one by one. In reality, shopping rarely works that way
February 6, 2026
The global retail media market is growing rapidly, driven by digitalisation
Dmytro Smolanov, CEO and Founder of Identity Invest Group, in an interview with the Retail Association of Ukraine
December 12, 2025
Identity Invest Group at Effie Awards Ukraine 2025: technology, interactivity and real audience engagement
In November 2025, Identity Invest Group once again joined Effie Awards Ukraine, one of the most important events in the advertising industry. As in previous years, we took part in the exhibition area with our own technology stand powered by Entertaining Digital Signage
November 28, 2025
Rethinking marketing strategy for travel-focused brands — the unseen touchpoint
Expanding horizons - the first media project by Identity Invest Group in the UK
June 27, 2025
Entertaining Digital Signage — next-gen visitor engagement technology for retail spaces!
Identity Invest Group, a leading national DOOH operator with over 20 years of experience in building, managing, and developing digital media systems in physical retail, has created the concept of Entertaining Digital Signage — a blend of technology, design, interactivity, and emotion that transforms traditional digital screens into a true space for communication.
Is there an alternative to massive budgets in outdoor advertising? Nationwide retail and Digital Indoor study – WOG and OKKO petrol stations (Part 2)
This series of publications is dedicated to alternative media platforms in the Out of Home segment, studying the audience of Ukrainian retail, and its behavioural analysis
February 19, 2020
Is there an alternative to massive budgets in outdoor advertising? Nationwide retail and Digital Indoor study – Epicentr K Shopping Centre (Part 1)
The exclusive article by Dmytro Smolanov, CEO of Identity Invest, based on a nationwide study of retail and Digital Indoor advertising
February 12, 2020
Genetic сode of the сity
Why does the print outdoor advertising market have such scale in our country?
April 26, 2018
Out-of-Home Media and Targeting
Marketers overlook it, agencies keep silent, and market leaders avoid the details
September 26, 2019
